How to Brand Yourself in the New Economy: be the Lemonade

How to Brand Yourself in the New Economy: be the Lemonade

This post was originally published with Stilettos on the Glass Ceiling, the ultimate resource for women in business, and with Talent Rocket.     “The good news — and it is largely good news — is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills.  Everyone has a chance to be a brand worthy of remark.”  Tom Peters   Now, more than ever, to navigate successfully in this new economy, we must brand our work in terms of the VALUE we bring to our target audience.  We have to show our target audience in their terms where and when we do our BEST work in the market. What Branding Yourself Really Means  In Tom Peter’s widely recognized Fast Company article, A Brand Called You, he writes, “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.” Branding yourself is all about describing your value in the market to sell yourself for a new job, promotion, or project.  When someone asks you what you do – how do you respond in one to two minutes?  In your networking discussions and cover e-mails, how do you describe your experiences, and what you can offer? Are you describing yourself in terms of your skills? Or in terms of how you can solve their problem?  Are you using your language?  Or are you using language that resonates with your customer?  Are you talking about yourself first?  Or listening to...
How to Reframe Failure and Find Courage with an Experimental Mindset

How to Reframe Failure and Find Courage with an Experimental Mindset

The original article was posted here on the outstanding women’s business blog Stilettos on the Glass Ceiling.   “Perceived failure can become a catalyst for profound reinvention.” Conan O’Brien   Hello SOTGC community! Ok … lets get right to this topic of failure. You were let go from a job, the business didn’t work out, you made a mistake on a project, you weren’t picked for an assignment, or perhaps you could have done better on that presentation last month. We all know that mistakes and failures are part of our life. And most of us know that it is how we deal with actual failure, perceived failure, or a fear of failure that matters. Why is failure so hard to deal with if we know its part of life and we know it’s a possibility? Lets start with the basics. What does it mean to fail? To Fail (v.): “to fall short of success or achievement in something expected, attempted, desired, or approved” (dictionary.com) To Fail (v.): “Be unsuccessful in achieving one’s goal” (Oxford dictionary) So, to fail you: Must have a goal Must make an attempt Since we all have had goals and made attempts at them in our past … we also have had failures and successes. Looking back at your failures and successes – how did you feel when you failed? How did you feel when you succeeded? You felt so much better when you achieved that goal versus fell short right? When you won that award, landed that project, or got the promotion, it just feels great to achieve those goals. When we look...
4 Ways to Combat Uncertainty in Work & Life

4 Ways to Combat Uncertainty in Work & Life

The original post was published here on one of the best women’s business blog: Stilettos on the Glass Ceiling. “If you aren’t in the moment, you are either looking forward to uncertainty, or back to pain and regret.” Jim Carrey   The uncertainty in life is paralyzing, is suffocating, is scary, is unknown. Unfound territory and unstepped moments – we are not sure what is next for you and me …. The uncertainty of when we will meet someone special, or if/when we will have a baby, and if/when we will have a second baby, and when we will find a better work situation, and when we will feel better, and when the cancer will go away, and when someone we love will feel better, and if we will get into that school, and when our money situation will improve, and when we will sell our house, and when we will just get to relax – sit back and watch .… Uncertainty has so much energy packed into that space – the space between me typing and what will happen in the next 24 hours. So, we wonder, worry, occupy our time, watch TV, wondering when the next thing will happen. And then, right when we stop wondering-thinking-watching the phone – we get that phone call, we meet, maybe, that person, we get a glimpse of what might be next, and we perk up, we settle down and think – okay – it’s all going to be okay .… So, uncertainty is for sure in this life — and we know when we chase it and try to control...
How to Create Your 5-Second Energy Filter for Work & Life

How to Create Your 5-Second Energy Filter for Work & Life

This article was originally posted here with the blog site: Stilettos On The Glass Ceiling – the ultimate resource for women in business. “Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.” ― Deepak Chopra   Your Energy Filter is the bridge from your current reality to future possibilities in your work & life. This energy filter is a way to: streamline your energy into what really matters to you in your work & life. prioritize and focus your energy into the few things that matter. remove emotional blocks and fears to get to your inner core. How we manage our energy is up to us … How we respond to anything is up to us … How much we take on, defer, or say no to is up to us … We have more power than we realize in our work & life to manage our day to day. Your energy filter is a way to PROACTIVELY manage energy in your present day to align YOU (your soul) with your work & life priorities. We are bombarded with social media, e-mails, instant messages, text messages, meetings, requests and assignments. We need a custom system to quickly calibrate what is coming in and what to do about it based on what matters most in our work & life. You don’t need to accept everything swirling in your mind. You don’t need to accept all the requests and demands coming at you. Filter to accept the things your soul is...
The Mastery vs Approval Mindset in Work & Life

The Mastery vs Approval Mindset in Work & Life

Also published in “Stilettos on the Glass Ceiling”: http://stilettosontheglassceiling.com/2015/01/the-mastery-mindset-in-work-and-life-by-kara-nordberg-smith.html   “Let desire give birth to aspiration.” – Stephen Cope   When I was a kid, I would compete in music competitions for flute. I would practice and practice for a competition for months and then get a score on the day of the competition. During my junior year in high school, I practiced and performed one of my favorite pieces of all time for about six months. When it came to the state competition, I was literally the last flute standing and was a top 10 instrument finalist. The question I ask myself now is – what was the source of my motivation? Did I need that approval from judges to validate my work? Was I grasping for the outcome or aspiring for mastery, or both? The next year, my senior year, I still achieved high marks in the competition but not like the year prior. Looking back at these years of practice and performance, regardless of the outcome, I remember listening to CDs of the best flute players. I would listen to phrasing and breath work on the CD, and actually play along in practicing. Also, looking back, my parents never told me to practice once. Never. This habit of working toward mastery was born from within me. Or was it? I also had lessons every week that forced me to practice and show improvement from the previous week. The source of my motivation was from within me AND I also desired weekly feedback from my flute teachers on my progress. How did the potential outcome from a...